# identity.md

## Organization Overview
- **Company Name:** Smoke Trap
- **Mission:** To eliminate second-hand smoke and odor, enabling discreet use without disturbing friends, family, or neighbors through a personal smoke filter.
- **Company Structure and Legal Entity:** Shroyer Enterprises LLC
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on discretion, consideration for others, and providing an effective solution for personal air filtration. (See also: [Our Story](https://smoketrap.com/pages/our-story#MainContent))

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the design and sale of personal smoke filters (Sploofs) and air filters, offered through an e-commerce platform.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.